Scholastic Digital Campaigns

Client: Scholastic

Creative Services: Digital Design 

Scholastic campaigns targeted parents and teachers across web content, newsletters, and social media, highlighting annual sales, back-to-school preparation, and Teacher Appreciation Week. Each asset featured colorful, approachable layouts designed to resonate with school communities, using bold shapes and playful typography. The creative included hand-drawn illustrations and assistant-directed flat-lay photography, resulting in a cohesive visual system that felt both engaging and accessible.

Art Direction: Tim Napoli

Digital Designer: Whitney Dobladillo