Esports Fan Hub

Client: Mastercard

Creative Services: Thematic Design, Branding, Print & Digital Design

Mastercard partners with the League of Legends league to sponsor competitive esports tournaments worldwide. For this summer’s playoff tournament, Chase Freedom Flex joined Mastercard as an additional partner to launch an esports fan zone where attendees could gather, customize merchandise, and take photos to get hyped for the event. The thematic design combined iconic gaming characters with grunge and dramatic visual elements, blending Mastercard and Chase brand colors into a cohesive look. This aesthetic carried through the fabrication design, signage, merchandise, and digital promotional assets. The activation was a major success, generating significant buzz and giving fans memorable takeaways.

Art Direction: Jacina Serbalik

Designers: Whitney Dobladillo, Rachael Conti, Abigail Gross