Whitney Doh-bla-dee-yo
Client: Cacharel
Creative Services: Print Design
Cacharel launched its new fragrance, Ella Ella, with an on-campus activation at a Florida university designed to engage its core audience, Gen Z women. The pop-up invited students to experience the brand through interactive touchpoints: spinning a prize wheel to win branded products, receiving florals paired with QR-coded call-to-action cards, and capturing moments in front of a beautifully wrapped truck featuring florals and the fragrances. The activation was a success, drawing enthusiastic students and immersing the campus in Ella Ella’s signature pink, making a bold and memorable statement.
Creative Direction: Jacina Serbalik
Print Designer: Whitney Dobladillo
Photography: Joshua Chun