Client: Diesel
Creative Services: Concepting, Art Direction, Design
Luxury brand Diesel introduced a new fragrance and partnered with a local Las Vegas bar to create a large-scale branded mural on its exterior. The challenge was designing a mural that could also serve as a projection surface for the campaign’s promotional video during peak nightlife hours, in an area with heavy foot traffic. The solution was a bold mural featuring Diesel’s logotype and signature colors, strategically designed to showcase the video projection clearly from any distance. The result was a dynamic installation that functioned seamlessly both day and night.
Art Direction and Designer: Whitney Dobladillo
Photographer/Videographer: Diesel Team
